Limit
Not a dollar value. It will not tell a buyer what to pay.
Reputation is the stock. Repulocity is the flow.
A 72-hour read of the name against the three companies a buyer would compare.
The stock, then the rate.
Stock
Reputation
What the name already means. Goodwill is the residual. The courses already named that.
Flow
Repulocity
Whether that meaning is compounding, flat, or leaking. A known name can still be losing the shelf.
Three calls. Not a number.
CompoundingAbove the line. The name is pulling away from the substitute set.
FlatOn the line. Recognizable, and not moving.
LeakingBelow the line. A buyer finds the doubt before the proof.
Where the word came from.
A couple were ready to sell a snack business. The buyer would get a recipe, some distribution, and a name. The courses had a word for the recipe and a word for the channel. They did not have a word for whether the name was still pulling people toward the shelf.
The read.
- You send
- The name, the site, the market, and the decision. Price, shelf, hire, sale, or site.
- 72 hours
- Public record only. Site, reviews, mentions, category language, distribution clues.
- You receive
- A position card. A call. Three moves. A new site is one possible move. It is not assumed.
- Substitutes
- The three companies a buyer would actually put next to you.
What it will not say.
Limit
Not purchase intent. Outside evidence is not a survey panel.
Limit
Not a platform. No score, no login, no tracker.
Sample structure.
A public-signal sample. Not a client. Read it.
Sample. Not a client.
- 01Position card
- 02Who they are not
- 03Three substitutes
- 04The call
- 05Three moves
- 06What this cannot say
Request the position read.
The decision is the point. If you only want a number for a listing, this is the wrong read.
Received. We accept or decline the same day. The 72 hours start when the $2,400 is paid, not when this form is sent. No dollar value.